What does Uberman Agency do?

Uberman Agency solves four specific revenue-leaking problems for iGaming operators: brand positioning that doesn't convert, retention systems that don't retain, market entries that burn cash, and lack of competitive intelligence. We work like operators, not consultants, because we've built casino brands from zero ourselves.

How long does it take to see results?

Results depend on what we're fixing. Brand positioning takes two to four weeks. Retention system overhaul takes four to eight weeks. Market entry strategy takes two to three months. Competitive intelligence setup takes two to three weeks. We deliver fast because we've done this dozens of times before.

Can you help with grey market launches?

Grey markets are where we thrive. We've navigated launches across the world where regulations are flexible. We understand payment processor limitations, how to structure brands for grey-zone credibility, which local partners you actually need, and how to build retention systems when traditional advertising is restricted.

Can you help affiliates transition to operators?

Absolutely. We've helped several affiliates make the jump successfully. One client went from directing traffic to others to generating two hundred eighty percent more revenue with their own brand within four months. We handle brand development, platform selection, payment integration, retention architecture, and regulatory navigation while you focus on driving traffic.

Which markets do you cover?

We operate globally from four hubs in Cyprus, Spain, Argentina, and Ukraine. Our strongest expertise includes Europe covering UK, Malta, Nordic countries, Germany, and Eastern Europe. Latin America covering Brazil, Mexico, Argentina, and Colombia. Asia covering Philippines, Thailand, Vietnam, and India. Plus North America with state-by-state analysis. We've done thirty plus geo-specific launches.

How do you improve player retention?

We build psychological retention systems that treat VIPs, casual players, and dormant users completely differently. Our approach includes player segmentation based on behavior, emotional triggers specific to gambling psychology, multi-channel orchestration, brand voice matching player expectations, and gamification mechanics. We've increased retention profit by fifteen to twenty-five percent for multiple operators.

Oscar Uberman, Author at Uberman

The Economics of iGaming Loyalty: Why 85% of Programs Fail

The Economics of iGaming Loyalty: Why 85% of Programs Fail Most operators think loyalty programs are about giving away comps and bonuses. That’s exactly why they’re hemorrhaging money while their best players walk away to competitors. Last week, we audited a loyalty program for a mid-tier casino that was spending €1.8M annually on their VIP […]

The Ultimate Guide to iGaming Brand Naming in 2025: Why 73% of Startups Fail

The Ultimate Guide to iGaming Brand Naming in 2025 We’ve been in the trenches of iGaming for over a decade, and there’s something we need to tell you straight: most operators are throwing away millions before they even launch. Not through poor licensing choices. Through something far more fundamental – the name they pick for […]

Why Most iGaming Naming Agencies Fail (And How to Pick the Right One)

Casino Naming: Why Most iGaming Agencies Fail and How to Choose the Right Service How to build crypto casino brands that speak to both blockchain natives and traditional gamblers. Lessons from Stake, BC.Game, and the billion-dollar crypto gambling revolution. The crypto gambling market exploded from practically nothing to $65 billion in four years. But most […]

iGaming Brand Positioning in Regulated vs. Unregulated Markets

iGaming Brand Positioning in Regulated vs. Unregulated Markets How to build crypto casino brands that speak to both blockchain natives and traditional gamblers. Lessons from Stake, BC.Game, and the billion-dollar crypto gambling revolution. Let us be direct about something we’ve learned from working across 47 different jurisdictions: your brand positioning strategy in regulated markets […]

Crypto Casino Branding: Naming for Web3 Gaming

Crypto Casino Branding: Naming for Web3 Gaming How to build crypto casino brands that speak to both blockchain natives and traditional gamblers. Lessons from Stake, BC.Game, and the billion-dollar crypto gambling revolution. The crypto gambling market exploded from practically nothing to $65 billion in four years. But most operators are using naming strategies that worked […]

How FanDuel, DraftKings & Bet365 Won the Naming Game

How FanDuel, DraftKings & Bet365 Won the Naming Game Inside analysis of the naming strategies that built billion-dollar gambling empires. What these market leaders did right, and how you can apply their methods to dominate your market. Three brands control over 70% of their respective markets. This didn’t happen by accident. Their names were strategic […]

The Psychology Behind Million-Dollar Casino Names

The Psychology Behind Million-Dollar Casino Names How behavioral science and neuromarketing create names that trigger instant trust, drive conversion, and build gambling empires worth hundreds of millions. Most casino operators think naming is about creativity. They’re wrong. It’s about understanding how the human brain processes risk, trust, and desire in milliseconds. We’ve spent fifteen years […]

Domain Strategy for iGaming: Beyond .com in 2025

Domain Strategy for iGaming: Beyond .com in 2025 Why smart operators are building domain portfolios that create competitive advantages, protect their brands, and generate revenue streams worth millions. Most iGaming operators think domains are just web addresses. That’s exactly why they’re losing millions in competitive advantages, brand protection, and revenue opportunities that smarter operators are […]

Casino Naming Compliance: Ultimate Checklist by Jurisdiction

Casino Naming Guidelines: Your Complete Compliance Checklist by Jurisdiction The complete regulatory compliance guide that prevents €2M+ licensing disasters. Real requirements from Malta, UK, Curacao, and emerging markets. Here’s the brutal truth that most iGaming consultants won’t tell you: regulatory compliance isn’t just a box to check – it’s the difference between launching successfully and […]

Best US Influencer Agencies (NJ/PA/MI) for Online Casino

U Uberman Agency Influencer marketing for iGaming growth Operator Services Telegram t.me/UbermanAgency Book a Call US Focus:NJ / PA / MI•For CMOs & Acquisition Teams Best US Influencer Agencies (NJ/PA/MI) for Online Casino — Ranked + Hiring Checklist This is a decision-ready guide to shortlist influencer marketing agencies that can run creator campaigns for online […]

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