I’ve lost count of how many operators tell me the same story: “We tried streamers. Got some FTDs, but nothing stuck. Now back to paid ads.” The problem? They’re doing one-off deals. Five streams here, ten there. Streamer cashes check, moves to next casino. Your audience forgets you by week two.

Exclusive contracts change everything. Lock a streamer to your brand – minimum 10 streams, ideally 3 months trial, then yearly if they crush it. Like Stake does with their top performers: full exclusivity, no competitor promos. Streamer becomes your ambassador. Here’s why this isn’t optional anymore – and a real case proving it.

The Poaching Problem No One Talks About

Good streamers are gold. 20-50K engaged viewers, slots/crypto savvy, compliant. But agencies and rival casinos hunt them relentlessly. Spot a streamer killing FTDs for Casino X? Triple their rate, poach ’em. Happens weekly in our network.

Without exclusivity:

• You invest €20K on 10 streams
• They deliver Week 1-2 spikes
• Week 3: They’re streaming Competitor Y at 3x rate
• Your LTV evaporates. Restart hunt.

Exclusivity = legal handcuffs. Contract says: “No other casinos. Period.” Breach? Payback clauses kick in. Streamer stays, audience bonds, FTDs compound.

“Operators underestimate poaching speed. We see 30% of hot streamers switch brands quarterly without contracts.” – Network partner insight

Stake’s Playbook: Why Yearly Exclusives Win

Stake doesn’t mess around. They trial streamers hard – 1-3 months of volume. Performers? Yearly lock-ins. Result: Streamers build massive loyalty to one brand. Regular viewers = regulars at Stake.

Copy it: Start with 10-stream minimum. Data shows audience loyalty kicks in by stream 7-8. Early FTD bump modest, but retention skyrockets. That’s when you extend.

Real Case: Casino X’s Exclusive Wake-Up Call

Casino X came to us frustrated. “Streamers work okay, but no scale.” They’d done dozens of 5-10 stream deals. Decent spikes, zero momentum.

We pitched: “Try exclusive. We’ll source, negotiate, contract in 24h.”

Stream 1-5: Familiar territory. Solid FTDs, nothing revolutionary.

Stream 8: Breakout. FTD conversion jumped 27% vs their non-exclusive benchmarks. Why? Audience knew “this is our casino streamer.” Loyalty formed.

Month 1 end: Extended to full month. Streamer’s own growth accelerated – consistent branding = algo love + viewer retention.

Now: Yearly contract. Casino X reports streamer consistently outperforms their entire non-exclusive roster. “We won’t go back,” they said.

The Exclusivity Flywheel

Once locked:

• Consistency breeds habit: Weekly streams = weekly deposits
• Audience ownership: “Our streamer” = “our casino”
• Poaching immunity: Rivals can’t touch
• Compounding growth: Streamer + brand rise together
• LTV explosion: 27%+ FTD lift scales to 3-5x ROI yearly

Upfront cost? Higher. €5-20K/month mid-tier. But calculate: One poached streamer costs €30K+ restart. Yearly exclusive = profit machine.

Our Network Advantage

At Uberman, we maintain exclusive-ready pools. Streamers finishing contracts elsewhere? We slide them into yours. Agencies poach? We counter with better terms + enforcement.

10-stream trials our sweet spot. Data-driven extensions. Partners love it – seamless transitions, zero downtime.

Ready to Lock In Your Edge?

Don’t rent attention. Own it. We’ve got streamers teed up for trials today.

See our exclusive partnerships service → Negotiate, contract, scale.