iGaming Case study
Discover UBERMAN's Expertise
Email Automation System: 12 Flows, 67% Churn Reversed | Uberman Agency
Retention Automation Case Study

Email Automation System

How we reversed 67% churn for a 500K+ user casino with 12 behavioral flows & real-time orchestration

67% Churn Reversed 12 Flows / 50+ Branches 500ms Real-Time Sync

The Challenge

  • • Strong acquisition (100K+ monthly signups)
  • • But catastrophic 67% player churn in first 30 days
  • • Existing email = generic, batch-send, no behavioral logic
  • • Zero coordination between Email + Push channels

Our Solution

We engineered a behavior-driven retention ecosystem with 12 interconnected automation flows, 50+ conditional branches, and real-time data sync — all orchestrated across Email + Push.

→ Learn about our Retention Automation service

Behavior-First Architecture

🎯

Behavioral Triggers

Deposits, gameplay milestones, inactivity, win/loss patterns

🧠

Intelligent Exclusions

Players recently messaged? Automatically suppressed

📲

Multi-Channel Orchestration

Email + Push coordinated by preference & timezone

Top 4 Flows That Drove Results

Flow NameStrategy TypeChannelsOpen RateConversion
Loyalty (VIP) ProgressionStatus ReinforcementEmail + Push78%61%
Onboarding Welcome SeriesNew Player ActivationEmail + Push71%52%
Activation First DepositMonetization TriggerEmail + Push69%58%
Celebration BirthdayEmotional EngagementEmail + Push68%34%

Engineering at Scale

⚡ Real-Time Data Sync

500ms latency requirement for triggers

→ Built direct pipeline from gaming platform to CDP

🚫 Intelligent Suppression

Prevent message fatigue across 12 flows

→ Dynamic exclusion logic per player segment

🌍 Global Timezone Orchestration

24 timezones, optimal send windows

→ AI-scheduled delivery by player location

📬 90%+ Deliverability @ Scale

6 months of complex logic at volume

→ Dedicated IP + reputation monitoring

“Retention isn’t about sending more emails. It’s about sending the right message, to the right player, at the right moment — and never annoying them.”

The system now runs autonomously across 500K+ users, reducing churn, boosting LTV, and freeing the marketing team to focus on strategy — not manual segmentation.

Need a Retention System That Actually Works?

We build behavior-driven automation for iGaming brands — no fluff, just profit.

© 2025 Uberman Agency. All Rights Reserved.