High-Roller Casino Tournament: +60% GGR with Real Prizes
VIP Retention Case Study

High-Roller Casino Tournament

How real prizes, real-time push, and personalized emails drove +60% GGR in a single quarter for a VIP segment

+60% GGR Physical Prizes Real-Time Push

The Problem

  • 30% Q2Q GGR drop among high-value players
  • • Generic loyalty program failed to create urgency
  • • VIPs felt “just another number” — no emotional hook
  • • Competitors ran cash prizes; we needed differentiation

Our Solution

A 4-week exclusive tournament with physical prizes (watches, gadgets), real-time position-change push alerts, and hyper-personalized emails — all tied to actual play behavior.

→ Explore our CRM Retention Strategy

Tournament Architecture

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Physical Prizes

Rolex-style watches, gaming gear, travel vouchers — not just cash

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Real-Time Push

Alert triggered if player moves ±3+ positions in leaderboard

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1:1 Personalized Email

“John, you’re 2 spots from top 10 — your favorite slot just unlocked!”

Quarterly Impact

+60%
GGR Uplift
4
Weeks Duration
92%
VIP Participation

Players who received both push + email showed 3.1x higher session frequency vs. control group.

“It wasn’t about winning. It was about feeling like I mattered — and showing off that watch in Telegram chat.”

Physical prizes created social currency. Real-time alerts triggered FOMO. Personalization made players feel seen. That’s behavioral retention.

Want to Turn Your VIPs Into Advocates?

We design emotionally-driven retention mechanics — not just tournaments.