Push Churn Prevention: 56% to 23% Churn for Sportsbook
Push Notification Case Study

Push Churn Prevention

How a 3-stage push sequence crushed R2D churn from 56% to 23% in a sportsbook

56% → 23% Churn 10-Minute Intervention Tier-2/3 Geo Focus

The Challenge

  • • Critical R2D (Registration-to-Deposit) churn of 56%
  • • Players dropping off during registration or at first deposit attempt
  • • No real-time intervention for friction points
  • • High acquisition cost wasted on non-depositing users

Our Solution

We designed a real-time, three-stage push notification intervention that guides users through critical failure points within minutes of their struggle.

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The 3-Stage Push Intervention

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Stage 1: The Welcome Nudge

10 minutes after sign-up with no deposit → remind about welcome offer.

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Stage 2: The Alternative Path

After a failed deposit attempt → suggest alternative payment methods.

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Stage 3: The Support Lifeline

After a second failed deposit → direct to live support.

Results in 8 Weeks

56%
Initial Churn Rate
23%
Final Churn Rate
62%
Churn Reduction

The strategy was most effective in Tier-2 and Tier-3 geos, where payment friction is a primary barrier to entry for new players.

“The system doesn’t just send messages. It anticipates the user’s exact moment of frustration and offers a solution before they give up.”

By acting as a real-time concierge, the push sequence transformed a dead-end user journey into a supported path to the first deposit.

Struggling with High R2D Churn?

Our retention engineers can diagnose your friction points and deploy a custom push strategy in days.