What does Uberman Agency do?

Uberman Agency solves four specific revenue-leaking problems for iGaming operators: brand positioning that doesn't convert, retention systems that don't retain, market entries that burn cash, and lack of competitive intelligence. We work like operators, not consultants, because we've built casino brands from zero ourselves.

How long does it take to see results?

Results depend on what we're fixing. Brand positioning takes two to four weeks. Retention system overhaul takes four to eight weeks. Market entry strategy takes two to three months. Competitive intelligence setup takes two to three weeks. We deliver fast because we've done this dozens of times before.

Can you help with grey market launches?

Grey markets are where we thrive. We've navigated launches across the world where regulations are flexible. We understand payment processor limitations, how to structure brands for grey-zone credibility, which local partners you actually need, and how to build retention systems when traditional advertising is restricted.

Can you help affiliates transition to operators?

Absolutely. We've helped several affiliates make the jump successfully. One client went from directing traffic to others to generating two hundred eighty percent more revenue with their own brand within four months. We handle brand development, platform selection, payment integration, retention architecture, and regulatory navigation while you focus on driving traffic.

Which markets do you cover?

We operate globally from four hubs in Cyprus, Spain, Argentina, and Ukraine. Our strongest expertise includes Europe covering UK, Malta, Nordic countries, Germany, and Eastern Europe. Latin America covering Brazil, Mexico, Argentina, and Colombia. Asia covering Philippines, Thailand, Vietnam, and India. Plus North America with state-by-state analysis. We've done thirty plus geo-specific launches.

How do you improve player retention?

We build psychological retention systems that treat VIPs, casual players, and dormant users completely differently. Our approach includes player segmentation based on behavior, emotional triggers specific to gambling psychology, multi-channel orchestration, brand voice matching player expectations, and gamification mechanics. We've increased retention profit by fifteen to twenty-five percent for multiple operators.

How do you reactivate casino players after 180+ days of inactivity?

The key is hyper-segmentation and relevance. We split the dormant base into 4 cohorts based on historical deposit behavior (noDep, 1-3 dep, 4-8 dep, 8+ dep). For each, we offered tailored no-deposit free spins on their preferred game providers and deposit-matched free spins. This personalization drove a 12% reactivation rate.

Why are no-deposit free spins more effective for reactivation?

No-deposit free spins remove the primary barrier to re-entry: the need to risk money. Our data showed they had the highest conversion rate for the most dormant segments, as they offered a risk-free way to re-engage with the platform and its new games.

What was the ROI of the SMS reactivation campaign?

The campaign generated a 60% GGR uplift from the reactivated segment. The cost of the SMS and free spins was far outweighed by the recovered lifetime value of players who were previously considered lost.

SMS Casino Reactivation: 12% Base Revived After 180+ Days

SMS Reactivation Case Study

SMS Casino Reactivation

How we brought 12% of a 180+ day dormant casino base back to life with hyper-segmented SMS and strategic free spins

180+ Days Dormant 12% Reactivated 60% GGR Uplift

The Challenge

• Large casino database with zero engagement for 180+ days
• Standard email blasts yielded <2% open rates and near-zero ROI
• Players were considered a “lost cost” with no clear path to reactivation
• A one-size-fits-all offer was guaranteed to fail across diverse player types

Our Solution

We deployed a hyper-segmented SMS reactivation campaign, splitting the base into 4 cohorts and tailoring no-deposit and deposit-matched free spins to each group’s historical preferences.

→ Learn about our Player Retention service

The 4-Cohort Reactivation Strategy

Cohort 1: No Deposit (noDep)

Players who never funded an account.

→ No-deposit FS on trending new games to create first-time experience.

Cohort 2: Low Activity (1-3 dep)

Casual, low-value depositors.

→ Small FS package on their preferred provider + gentle deposit nudge.

Cohort 3: Mid-Tier (4-8 dep)

Engaged players who slowly drifted away.

→ Deposit-matched FS + “We miss you” messaging on favorite slots.

Cohort 4: High-Value (8+ dep)

Former VIPs or high-LTV players.

→ Premium offer with higher value FS and a direct support line.

Quantifiable Impact

12%

Of Dormant Base
Reactivated

60%

GGR Uplift in
Reactivated Segment

No-Dep FS

Highest
Conversion Rate

“The ‘risk-free’ re-entry of a no-deposit free spin was the master key for our most dormant players. It wasn’t about the value, it was about the permission to play again without commitment.”

By respecting the players’ history and tailoring the offer to their past behavior, we made the reactivation feel personal and relevant, not like a desperate, generic plea.

Ready to Breathe Life into Your Dormant Database?

We turn cold, lost players into a profitable revenue stream again.

Start Your Reactivation Player Retention Service

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