Twitch & YouTube Streamer Network
How we built an authentic 15-streamer network that acquired 2.1K LATAM players for a crypto casino with 3.2x ROI
2.1K New Players 37% Deposit Rate 3.2x ROIThe Challenge
- • Crypto casino brand struggling to penetrate LATAM markets despite strong product
- • Paid ads blocked on Meta/Google due to gambling restrictions
- • Generic “bonus spam” campaigns converted at under 1.2%
- • Needed authentic community trust in Brazil, Mexico & Colombia
Our Solution
Instead of chasing mega-influencers, we built a strategic network of 15 micro/mid-tier streamers across Twitch, YouTube & TikTok with authentic LATAM communities and gaming credibility.
→ Learn about our Influencer Marketing serviceThe Network Architecture
🎮Twitch Primary
8 streamers (50K-200K followers) with authentic gaming communities
📱YouTube Secondary
5 creators (30K-150K subs) with strategy/tournament content
⚡TikTok Amplifier
2 micro-influencers (20K-50K followers) for viral reach
Why Micro/Mid-Tier Won Over Mega-Influencers
| Criteria | Mega-Influencer (500K+) | Our Micro/Mid-Tier (20K-200K) | Decision Factor |
|---|---|---|---|
| Audience Trust Level | Low (seen as paid ads) | High (community members) | ✅ Critical for gambling |
| Average CPA | $85-120 | $22-38 | ✅ 65% cost reduction |
| Engagement Rate | 1.8-2.5% | 8-12% | ✅ 5x higher engagement |
| Long-Term Viability | One-off campaigns | 3-6 month partnerships | ✅ Sustained trust building |
Real insight: LATAM gaming communities value authenticity over follower count. A streamer with 80K Brazilian followers who plays daily generated 3x more conversions than a 500K global influencer with generic content.
Authentic Content Framework
🎯 “Bet With Me” Live Streams
Streamers placed small personal bets during tournaments, explaining their strategy and showing real-time results on-stream.
→ 14% conversion rate from viewers to signups
🎮 “Game Mode” Tournaments
Weekly streamer-led tournaments with small prize pools funded by the brand, emphasizing skill over luck.
→ Built community around the brand organically
📱 “Crypto Explainer” Shorts
TikTok/Re