Twitch & YouTube Streamers: 2.1K LATAM Players Acquired
Influencer Network Case Study

Twitch & YouTube Streamer Network

How we built an authentic 15-streamer network that acquired 2.1K LATAM players for a crypto casino with 3.2x ROI

2.1K New Players 37% Deposit Rate 3.2x ROI

The Challenge

  • • Crypto casino brand struggling to penetrate LATAM markets despite strong product
  • • Paid ads blocked on Meta/Google due to gambling restrictions
  • • Generic “bonus spam” campaigns converted at under 1.2%
  • • Needed authentic community trust in Brazil, Mexico & Colombia

Our Solution

Instead of chasing mega-influencers, we built a strategic network of 15 micro/mid-tier streamers across Twitch, YouTube & TikTok with authentic LATAM communities and gaming credibility.

→ Learn about our Influencer Marketing service

The Network Architecture

🎮

Twitch Primary

8 streamers (50K-200K followers) with authentic gaming communities

📱

YouTube Secondary

5 creators (30K-150K subs) with strategy/tournament content

TikTok Amplifier

2 micro-influencers (20K-50K followers) for viral reach

Why Micro/Mid-Tier Won Over Mega-Influencers

CriteriaMega-Influencer (500K+)Our Micro/Mid-Tier (20K-200K)Decision Factor
Audience Trust LevelLow (seen as paid ads)High (community members)✅ Critical for gambling
Average CPA$85-120$22-38✅ 65% cost reduction
Engagement Rate1.8-2.5%8-12%✅ 5x higher engagement
Long-Term ViabilityOne-off campaigns3-6 month partnerships✅ Sustained trust building

Real insight: LATAM gaming communities value authenticity over follower count. A streamer with 80K Brazilian followers who plays daily generated 3x more conversions than a 500K global influencer with generic content.

Authentic Content Framework

🎯 “Bet With Me” Live Streams

Streamers placed small personal bets during tournaments, explaining their strategy and showing real-time results on-stream.

→ 14% conversion rate from viewers to signups

🎮 “Game Mode” Tournaments

Weekly streamer-led tournaments with small prize pools funded by the brand, emphasizing skill over luck.

→ Built community around the brand organically

📱 “Crypto Explainer” Shorts

TikTok/Re