What does Uberman Agency do?

Uberman Agency solves four specific revenue-leaking problems for iGaming operators: brand positioning that doesn't convert, retention systems that don't retain, market entries that burn cash, and lack of competitive intelligence. We work like operators, not consultants, because we've built casino brands from zero ourselves.

How long does it take to see results?

Results depend on what we're fixing. Brand positioning takes two to four weeks. Retention system overhaul takes four to eight weeks. Market entry strategy takes two to three months. Competitive intelligence setup takes two to three weeks. We deliver fast because we've done this dozens of times before.

Can you help with grey market launches?

Grey markets are where we thrive. We've navigated launches across the world where regulations are flexible. We understand payment processor limitations, how to structure brands for grey-zone credibility, which local partners you actually need, and how to build retention systems when traditional advertising is restricted.

Can you help affiliates transition to operators?

Absolutely. We've helped several affiliates make the jump successfully. One client went from directing traffic to others to generating two hundred eighty percent more revenue with their own brand within four months. We handle brand development, platform selection, payment integration, retention architecture, and regulatory navigation while you focus on driving traffic.

Which markets do you cover?

We operate globally from four hubs in Cyprus, Spain, Argentina, and Ukraine. Our strongest expertise includes Europe covering UK, Malta, Nordic countries, Germany, and Eastern Europe. Latin America covering Brazil, Mexico, Argentina, and Colombia. Asia covering Philippines, Thailand, Vietnam, and India. Plus North America with state-by-state analysis. We've done thirty plus geo-specific launches.

How do you improve player retention?

We build psychological retention systems that treat VIPs, casual players, and dormant users completely differently. Our approach includes player segmentation based on behavior, emotional triggers specific to gambling psychology, multi-channel orchestration, brand voice matching player expectations, and gamification mechanics. We've increased retention profit by fifteen to twenty-five percent for multiple operators.

Sports SMS Reactivation: 15% Dormant Player Recovery

Sportsbook Reactivation Case Study

Sports SMS Reactivation

How segmented SMS campaigns with freebets & FS reactivated 15% of a 90+ day dormant sportsbook base and cut churn from 56% to 23%

90+ Day Dormancy 15-16% Reactivated 56% → 23% Churn

The Challenge

• A sportsbook faced a critical retention issue with a large cohort of dormant players (90+ days inactive).
• Churn rate in T2-T3 GEOs was unsustainable at 56%.
• Generic reactivation offers showed poor ROI and low engagement.
• Needed a cost-efficient, high-impact channel to reach this cold audience.

Our Solution

We leveraged SMS as the primary reactivation channel and implemented a hyper-segmented strategy based on historical player behavior, deploying tailored freebets and free spins for each cohort.

→ Learn about our Retention Automation service

The Segmentation Blueprint

👤

No Deposit

Purely registered users

💰

1-3 Deposits

Low-engagement players

📈

4-8 Deposits

Mid-value regulars

🏆

8+ Deposits

High-value core players

Tailored Offers for Maximum Impact

Cohort	Primary Offer	Secondary Offer	Rationale
No Deposit	No-deposit FS on new games	–	Zero barrier to re-entry
1-3 Deposits	FS on deposit (provider-matched)	Freebet on popular event	Incentivize first real bet
4-8 Deposits	Enhanced freebet on deposit	FS in Pragmatic slots	Reward loyalty, expand to casino
8+ Deposits	High-value freebet + personalized odds boost	Exclusive FS package	Make them feel special & valued

Precision Execution

📱 SMS as Primary Channel

Chosen for its 98% open rate and direct line to a cold audience.

→ Bypassed email inboxes and ad-blockers

🎯 Behavioral Segmentation

Offers based on historical deposit count and provider preferences.

→ Increased perceived relevance by 3x

⏱️ Strategic Timing

Campaigns aligned with major sporting events in target GEOs.

→ Leveraged existing interest & intent

“SMS doesn’t ask for attention—it demands it. For a dormant sportsbook base, that direct line was the difference between obscurity and re-engagement.”

The campaign was a decisive success, proving that even the coldest segments can be reactivated with the right message, on the right channel, at the right time.

Quantifiable Impact

15-16%

Player Base Reactivated

56% → 23%

Churn Rate Reduction

ROI vs. Generic Campaigns

Need to Reactivate Your Dormant Players?

We build data-driven, channel-specific reactivation campaigns that turn cold lists into active revenue.

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