Copyright © 2025 by Uberman Agency. All Rights Reserved.
Copyright © 2025 by Uberman Agency. All Rights Reserved.
How 12 local creators with authentic football content built brand awareness and acquired 150+ players for a new sportsbook on a $5K budget
Instead of chasing expensive macro-influencers, we focused on 12 micro-influencers (10K-50K followers) who created authentic football content for Colombian audiences, with a strategy built around cultural connection rather than direct promotion.
→ Learn about our Influencer Marketing serviceContent centered around local team passion, match reactions, and fan culture—not direct betting promotion
15-30 second vertical videos with trending audio and authentic reactions
Brand mentions as “where I check odds” rather than “sign up now” calls to action
| Creator Tier | Followers | Content Focus | Payment Structure |
|---|---|---|---|
| Core Creators (4) | 30K-50K | Local team superfans | $300 + performance bonus |
| Supporting Creators (5) | 15K-30K | Match reactions & analysis | $200 fixed |
| Niche Creators (3) | 10K-15K | Women’s football & youth leagues | $150 fixed |
Content Guidelines: No direct betting calls-to-action. Focus on match excitement, team loyalty, and personal stories. Brand was positioned as “my go-to for checking odds” organically within football conversations.
TikTok’s gambling policies required careful content framing
→ Solution: Focused on football culture, not betting outcomes
Creators worried about seeming “sold out” to followers
→ Solution: Co-created content that matched their authentic voice
New brand with no reputation in Colombian market
→ Solution: Creators shared personal brand experiences first
“We didn’t need viral hits. We needed real Colombians talking about football in a way that felt genuine to their followers. That authenticity built trust when they mentioned our brand.”
The campaign proved that in emerging markets like Colombia, authentic micro-influencer relationships can outperform expensive macro-influencer deals when building brand trust for sensitive verticals like sports betting.
In emerging markets, followers trust micro-influencers more than celebrities. Their smaller communities feel like friends, not fans. One creator with just 18K followers drove 35% of our total conversions because his audience trusted his authentic football opinions.
Videos that focused purely on football culture and personal stories (not betting) actually drove better conversions. When creators shared genuine excitement about their team’s win and casually mentioned “checking the odds on [brand]”, it felt natural rather than salesy.
Colombian creators who spoke in local slang and referenced specific cultural moments (like “Barranquilla Carnival vibes” or “Medellín derby energy”) performed 3x better than generic Spanish content. Authenticity of place matters more than production quality.
We find, vet, and partner with micro-influencers who actually understand your audience—not just those with big follower counts.
Copyright © 2025 by Uberman Agency. All Rights Reserved.