UGC Campaign: 350 New Deposits from Authentic Player Stories
UGC Marketing Case Study

Authentic Player Stories

How micro-influencer seeding with real player testimonials drove 350 new deposits and 28% higher engagement for an Eastern European casino brand

350 New Deposits 28% Higher Engagement 15% Lower CAC

The Challenge

  • • Client had strong product but low brand trust in competitive Eastern European markets
  • • Paid advertising costs were rising 22% year-over-year with decreasing engagement
  • • Generic testimonials felt staged and failed to resonate with target audience
  • • Needed authentic social proof to overcome skepticism in new markets

Our Solution

We crafted a micro-influencer seeding strategy featuring real player stories across Instagram and Telegram. No actors, no scripts—just authentic experiences from actual users sharing their wins and brand interactions.

→ Learn about our Influencer Marketing service

The Authentic Content Framework

🔍

Cultural Relevance First

Identified regional pain points and preferences in target markets

👥

Real Players, Not Actors

Selected 15 authentic users across Ukraine, Romania, and Poland

📱

Platform-Optimized Format

Telegram-first with Instagram Reels for wider reach

Micro-Influencer Seeding Strategy

PhaseActionsKey Metrics
Week 1-2: Player SelectionIdentified 15 real players with genuine brand affinity and strong community presence15 players selected (5 per market)
Week 3-4: Content CreationProvided minimal guidelines – authentic stories about wins, customer service interactions, and why they chose the brand47 authentic posts created
Week 5-6: Seeding CampaignStrategic posting schedule with engagement triggers and community management89% of posts received organic shares
Week 7-8: AmplificationCommunity reactions and peer testimonials naturally amplified the campaign32 additional organic UGC pieces created

Why Authenticity Won

🎭 No Scripted Content

Players shared real frustrations and genuine excitement – including times when support helped them during losing streaks.

→ Built trust through vulnerability and honesty

🎯 Cultural Nuances

Content reflected local gambling culture: Romanian players emphasized family support during wins, Ukrainian content focused on reliability during uncertain times.

→ 3.2x higher engagement vs generic content

🔄 Community Amplification

Players’ friends and followers created their own testimonials after seeing authentic content from people they knew personally.

→ 22% of new deposits came from second-wave UGC

“People don’t trust brands, they trust people. When real players share their authentic experiences, it cuts through the marketing noise like nothing else.”

The campaign proved that in skeptical markets, authentic social proof from real users is worth more than any polished advertising campaign.

Measurable Impact

350
New Deposits
28%
Higher Engagement Rate
15%
Lower CAC vs Paid Ads
22%
Repeat Deposits

Players acquired through UGC showed 2.3x longer average session duration and 41% higher retention at 30 days compared to traditional acquisition channels.

Ready to Build Authentic Trust in Your Markets?

We find, vet, and orchestrate real player stories that convert skeptics into loyal customers.