Copyright © 2025 by Uberman Agency. All Rights Reserved.
How micro-influencer seeding with real player testimonials drove 350 new deposits and 28% higher engagement for an Eastern European casino brand
We crafted a micro-influencer seeding strategy featuring real player stories across Instagram and Telegram. No actors, no scripts—just authentic experiences from actual users sharing their wins and brand interactions.
→ Learn about our Influencer Marketing serviceIdentified regional pain points and preferences in target markets
Selected 15 authentic users across Ukraine, Romania, and Poland
Telegram-first with Instagram Reels for wider reach
| Phase | Actions | Key Metrics |
|---|---|---|
| Week 1-2: Player Selection | Identified 15 real players with genuine brand affinity and strong community presence | 15 players selected (5 per market) |
| Week 3-4: Content Creation | Provided minimal guidelines – authentic stories about wins, customer service interactions, and why they chose the brand | 47 authentic posts created |
| Week 5-6: Seeding Campaign | Strategic posting schedule with engagement triggers and community management | 89% of posts received organic shares |
| Week 7-8: Amplification | Community reactions and peer testimonials naturally amplified the campaign | 32 additional organic UGC pieces created |
Players shared real frustrations and genuine excitement – including times when support helped them during losing streaks.
→ Built trust through vulnerability and honesty
Content reflected local gambling culture: Romanian players emphasized family support during wins, Ukrainian content focused on reliability during uncertain times.
→ 3.2x higher engagement vs generic content
Players’ friends and followers created their own testimonials after seeing authentic content from people they knew personally.
→ 22% of new deposits came from second-wave UGC
“People don’t trust brands, they trust people. When real players share their authentic experiences, it cuts through the marketing noise like nothing else.”
The campaign proved that in skeptical markets, authentic social proof from real users is worth more than any polished advertising campaign.
Players acquired through UGC showed 2.3x longer average session duration and 41% higher retention at 30 days compared to traditional acquisition channels.
We find, vet, and orchestrate real player stories that convert skeptics into loyal customers.
Copyright © 2025 by Uberman Agency. All Rights Reserved.