VIP Call Center Sportsbook: How Personalized Phone Support Drove $1.8M GGR Uplift in Brazil
VIP Retention Case Study

VIP Call Center Sportsbook

How proactive, personalized phone support for high-rollers drove a $1.8M GGR uplift in the competitive Brazil market

$1.8M GGR Uplift Brazil High-Rollers Proactive Support

The Challenge

  • • Client had a strong sportsbook presence in Brazil but struggled with high-roller retention.
  • • VIP players were churning silently—no complaints, just disappearing.
  • • Digital-only support (chat/email) felt impersonal and reactive for this segment.
  • • Needed a way to proactively build loyalty and prevent revenue leakage.

Our Solution

We launched a dedicated VIP Call Center with a team of native-speaking, sports-obsessed agents trained to provide hyper-personalized, proactive phone support to the top 5% of players.

→ Learn about our Player Retention services

The “White-Glove” Phone Experience

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Hyper-Personalization

Agents knew player’s name, favorite teams, betting history, and even their last big win before dialing.

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Proactive Outreach

Calls weren’t just for issues: post-win congratulations, pre-major-event betting tips, and check-ins after big losses.

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Native, Sports-Led Agents

No scripts. Real sports fans who could discuss a Palmeiras match with genuine passion and insight.

The $1.8M Impact

$1.8M
GGR Uplift
35%
Increase in VIP Retention
92%
Player Satisfaction (CSAT)
5x
Higher LTV vs. Standard VIP

Why Phone Support Won in Brazil

In a market like Brazil, where personal relationships and trust are paramount, a simple phone call proved far more powerful than any automated email or chatbot. Our strategy was built on three pillars:

1. The “Surprise & Delight” Cadence

Calls weren’t transactional. We called to congratulate a player on a big Serie A win, or to offer a personalized freebet on their favorite team’s derby. This built emotional loyalty.

2. Sports-Led, Not Sales-Led

Agents were hired for their sports knowledge first, sales skills second. A 10-minute conversation about football created more trust than any promotional offer.

3. Seamless Tech Integration

The call center CRM was integrated with the client’s platform, giving agents real-time data on player activity, allowing for truly contextual conversations.

“They didn’t call me to sell something. They called because they knew I was a fan. That’s the difference.”

The VIP Call Center wasn’t just a support channel; it became a primary retention and revenue driver, transforming high-rollers from passive users into loyal brand advocates.

Want to Turn Your VIPs into Loyal Advocates?

Our retention team builds bespoke strategies for high-value players — from call centers to personalized product features.