Copyright © 2025 by Uberman Agency. All Rights Reserved.
How 5 authentic gaming creators in LATAM drove 320 new players and 18% registration rate for a new casino brand through strategic content integration
We bypassed traditional ads and partnered with 5 micro-influencers (10K-50K subscribers) who create authentic gaming strategy content for their highly engaged LATAM audiences.
→ Learn about our Influencer Marketing serviceMicro-influencers have 3-5x higher engagement rates and genuine community trust in LATAM markets
Selected creators focused on gaming strategy, not just entertainment, attracting serious players
€15K budget covered 5 creators for 2 months vs. 1 macro-influencer for 2 weeks
| Creator Profile | Content Strategy | Integration Approach | Audience Size |
|---|---|---|---|
| Influencer 1 (Colombia) | Slots strategy & bankroll management | Natural gameplay with brand as “my preferred casino” | 38K subscribers |
| Influencer 2 (Mexico) | Live crash game analysis | Educational content with brand interface visible | 27K subscribers |
| Influencer 3 (Colombia) | New game reviews & volatility analysis | Honest review format with transparent partnership disclosure | 19K subscribers |
| Influencer 4 (Mexico) | Sports betting analysis & casino crossover | Strategic integration during live stream sessions | 45K subscribers |
| Influencer (Colombia) | 5Beginner guides & responsible gaming | Educational series with brand as featured example | 14K subscribers |
Content focused on genuine gaming strategy with brand integration as secondary element
→ 87% of viewers watched full video vs. 40% industry average for ads
Clear but natural #ad disclosure that maintained trust with audience
→ Comments showed 92% positive sentiment about transparency
Content repurposed for Instagram Stories, Telegram snippets, and community highlights
→ Extended reach by 40% beyond YouTube audience
“We didn’t want to be another sponsored ad that viewers skip. We wanted to be part of the community conversation about smart gaming strategy.”
By focusing on authentic value rather than direct promotion, we built genuine brand awareness that converted into quality players who stayed longer and engaged more deeply with the platform.
(Not just registrations, but players who made at least 10 bets)
(From unique viewers clicking creator links to completing registration)
(Higher than 5-6% industry average for new brands)
The campaign generated consistent player acquisition over 8 weeks with minimal drop-off, indicating strong brand trust and content relevance to the LATAM gaming audience.
We find, vet, and onboard micro-influencers who create genuine content for your target market — no fake followers, no robotic promotions.
Copyright © 2025 by Uberman Agency. All Rights Reserved.