YouTube Micro-Influencer Strategy: 320 New Players for LATAM Casino Brand
Influencer Marketing Case Study

YouTube Micro-Influencer Strategy

How 5 authentic gaming creators in LATAM drove 320 new players and 18% registration rate for a new casino brand through strategic content integration

320 New Players 18% Registration Rate 5 Micro-Influencers

The Challenge

  • • Client launched a new casino brand in Colombia & Mexico with zero brand recognition.
  • • Conventional ad channels blocked or inefficient in LATAM gray markets.
  • • Needed authentic audience trust in markets where 85% of players discover brands through content creators.
  • • Limited budget (€15K) for initial brand awareness phase.

Our Solution

We bypassed traditional ads and partnered with 5 micro-influencers (10K-50K subscribers) who create authentic gaming strategy content for their highly engaged LATAM audiences.

→ Learn about our Influencer Marketing service

Why Micro > Macro for LATAM Trust

👥

Audience Authenticity

Micro-influencers have 3-5x higher engagement rates and genuine community trust in LATAM markets

🎯

Niche Relevance

Selected creators focused on gaming strategy, not just entertainment, attracting serious players

💰

Budget Efficiency

€15K budget covered 5 creators for 2 months vs. 1 macro-influencer for 2 weeks

The Authentic Integration Framework

5
Creator ProfileContent StrategyIntegration ApproachAudience Size
Influencer 1 (Colombia)Slots strategy & bankroll managementNatural gameplay with brand as “my preferred casino”38K subscribers
Influencer 2 (Mexico)Live crash game analysisEducational content with brand interface visible27K subscribers
Influencer 3 (Colombia)New game reviews & volatility analysisHonest review format with transparent partnership disclosure19K subscribers
Influencer 4 (Mexico)Sports betting analysis & casino crossoverStrategic integration during live stream sessions45K subscribers
Influencer (Colombia)Beginner guides & responsible gamingEducational series with brand as featured example14K subscribers

Content That Doesn’t Feel Like Advertising

🎮 Gameplay First Approach

Content focused on genuine gaming strategy with brand integration as secondary element

→ 87% of viewers watched full video vs. 40% industry average for ads

🤝 Authentic Disclosure

Clear but natural #ad disclosure that maintained trust with audience

→ Comments showed 92% positive sentiment about transparency

📱 Multi-Platform Amplification

Content repurposed for Instagram Stories, Telegram snippets, and community highlights

→ Extended reach by 40% beyond YouTube audience

“We didn’t want to be another sponsored ad that viewers skip. We wanted to be part of the community conversation about smart gaming strategy.”

By focusing on authentic value rather than direct promotion, we built genuine brand awareness that converted into quality players who stayed longer and engaged more deeply with the platform.

Realistic, Sustainable Results

320
New Active Players

(Not just registrations, but players who made at least 10 bets)

18%
Registration Rate

(From unique viewers clicking creator links to completing registration)

8%
Deposit Conversion

(Higher than 5-6% industry average for new brands)

The campaign generated consistent player acquisition over 8 weeks with minimal drop-off, indicating strong brand trust and content relevance to the LATAM gaming audience.

Ready to Build Authentic Gaming Community Trust?

We find, vet, and onboard micro-influencers who create genuine content for your target market — no fake followers, no robotic promotions.