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iGaming Case study
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Germany Market Research Case Study - Uberman Agency
UBERMAN AGENCY
iGaming Service Provider
Market Research Case Study

Germany Market Research

Comprehensive analysis of the German betting market for strategic market entry

15+ Data Sources German Market Entry Strategy

Challenge

Prepare an analysis of the German market for the launch of a new betting project. The client needed comprehensive market intelligence to understand regulatory landscape, competitive environment, and entry opportunities for grey market operations.

Solution & Result

We analyzed over 15 sources, including official, unofficial, paid, and free data sources on the German market. Comprehensive recommendations were compiled for a grey provider's market entry strategy.

Research Methodology

Official Sources

Government regulations, licensing authorities, official statistics

Industry Sources

Industry reports, competitor analysis, market intelligence

Paid Databases

Premium market data, specialized research platforms

Open Sources

Public forums, news articles, social media insights

Key Market Findings

Regulatory Landscape

Complex licensing requirements under Interstate Treaty on Gambling (GlüNeuRStV)

Market Size

€7.9 billion annual gross gaming revenue with strong online growth potential

Competition Level

High competition with established local and international operators

Player Behavior

Conservative approach to new brands, preference for German-language support

Payment Methods

Strong preference for bank transfers and local payment solutions

Mobile Usage

65% of betting activity occurs on mobile devices

Strategic Recommendations

Market Entry Strategy

  • Focus on sports betting as primary vertical
  • Implement strict responsible gambling measures
  • Partner with local payment providers
  • Establish German customer support

Risk Mitigation

  • Monitor regulatory changes closely
  • Prepare contingency plans for compliance
  • Implement robust age verification
  • Maintain transparent operations

Data Sources Analyzed

Official Sources

  • • Federal Ministry of the Interior
  • • State Gambling Authorities
  • • Bundesbank Statistics
  • • European Gaming Association
  • • German Gaming Statistics

Industry Reports

  • • H2 Gambling Capital
  • • Regulus Partners Research
  • • EGR Intelligence
  • • SBC Research
  • • KPMG Gaming Reports

Market Intelligence

  • • Competitor websites analysis
  • • Player forums monitoring
  • • Social media insights
  • • Affiliate network data
  • • Payment provider reports

Research Deliverables

120+
Pages of Analysis
15+
Data Sources
50+
Competitors Analyzed
25+
Strategic Recommendations

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Copyright © 2025 by Uberman Agency. All Rights Reserved.