iGaming CRM & Player Retention Agency

Done-For-You Retention Systems That Turn Dormant Players Into Revenue Machines

40-150% LTV Uplift
38+ Brands Powered
$12M+ Extra GGR in 2024-25
67% Avg LTV Increase

Your Players Are Leaving Money on the Table

Most iGaming operators focus on acquisition while bleeding revenue through poor retention. Here’s what’s costing you millions:

📉

Generic Batch Messaging

Sending the same email blast to all 500K players. No segmentation. No behavioral triggers. No personalization. Result? 67% churn in first 30 days and players who ignore your messages.

💤

Dormant Player Goldmine Ignored

You’re sitting on a database of 100K+ inactive players who already trusted you with deposits. Zero reactivation campaigns. That’s millions in GGR left on the table while you burn cash on cold acquisition.

🎰

VIP Players Slipping Away

High-rollers generating 80% of your revenue disappear after major events. No personal manager. No call center. No exclusive perks. Your whales swim to competitors who actually call them.

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Zero Predictive Intelligence

You can’t predict which players will churn, which will become whales, or what triggers redeposits. Flying blind means reacting to problems instead of preventing them. Your LTV models are guesswork.

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Disconnected Channel Chaos

Email sends at 3 AM. SMS arrives 2 hours later. Push notification fires randomly. Players get contradicting bonuses across channels. Your retention “system” is actually 5 tools that hate each other.

Slow Time-to-Market

It takes 6 months to hire a CRM team, another 3 months to build flows, and campaigns launch when the market has moved on. Meanwhile, competitors with retention agencies are already printing money.

The Reality: 80% of Casino & Sportsbook Revenue Comes From Retention, Not Acquisition

Yet most operators spend 90% of their budget on media buying and affiliate commissions. The math is simple: increasing player LTV by 50% is worth more than doubling your traffic. That’s exactly what we do—without you hiring a 15-person retention team.

Battle-Tested Retention Arsenal for iGaming

We don’t sell consulting decks. We build revenue-driving retention systems tailored to casino, sportsbook, poker, game providers, payment platforms, and turnkey/white-label operators.

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Email Automation System

Behavior-driven email flows with 50+ conditional branches. Real-time 500ms data sync. Multi-channel orchestration across email + push.

  • Welcome series (12-stage onboarding)
  • Reactivation campaigns (90/180/360 day)
  • Cross-sell flows (slots → live → sports)
  • Abandoned cart & deposit recovery
  • Bonus expiry & milestone triggers
  • Win/loss behavioral sequences
💬

SMS & WhatsApp Campaigns

Hyper-personalized SMS achieving 2-7% deposit conversion with geo-timed delivery and behavioral triggers.

  • Reactivation SMS by player cohort
  • Near-win re-engagement triggers
  • Event-based sports betting SMS
  • High-velocity tournament reminders
  • Bonus expiry urgency campaigns
  • WhatsApp for VIP communication
🔔

Push Notification Strategy

Web + app push with intelligent frequency capping, timezone optimization, and channel preference logic.

  • Behavioral trigger push (R2D optimization)
  • Failed deposit recovery push
  • Leaderboard position updates
  • Personalized game recommendations
  • VIP exclusive event invitations
  • Real-time sports betting opportunities
🎯

Web Retention Mechanics

In-platform engagement tools (Kadam-style) boosting session time by 30-60% with gamified experiences.

  • Lucky wheel & spin mechanics
  • Rain bonuses & surprise drops
  • Progressive mission systems
  • Achievement badges & trophies
  • Daily/weekly challenge engines
  • Social proof popups (recent wins)
👑

VIP & High-Roller Programs

Complete VIP systems from zero: personal managers, call scripts, gifting strategies, exclusive events.

  • VIP tier structure design
  • Personal account manager assignment
  • Dedicated call center for whales
  • Physical gift & experience logistics
  • Cashback & rebate optimization
  • Exclusive tournament access
📞

High-Roller Call Center

We call your whales personally. Native speakers. Custom retention scripts. 30-40% redeposit rate in 72 hours.

  • Dedicated retention call agents
  • Post-event re-engagement calls
  • Birthday & milestone outreach
  • Churn prevention call protocols
  • Personalized cashback offers
  • Quarterly VIP relationship calls
🎲

Jackpot & Bonus Engine

Smart reward logic preventing bonus abuse while maximizing emotional engagement and perceived value.

  • Dynamic bonus calculation engine
  • Free spin allocation by RTP data
  • Cashback tier automation
  • Lottery & raffle mechanics
  • Progressive jackpot integration
  • Bonus abuse prevention algorithms
🧠

RFM Segmentation & Predictive LTV

AI-powered player scoring predicting churn and value with 92% accuracy. Recency, Frequency, Monetary analysis.

  • Automated RFM cohort creation
  • Predictive churn modeling (92% accuracy)
  • Player lifetime value forecasting
  • Behavioral temperament clustering
  • Traffic source attribution analysis
  • Real-time segment updates (500ms)
🔄

Player Reactivation Engine

Bring dead players back to life. Cohort-based campaigns achieving 12-16% reactivation on 90-180 day dormancy.

  • 30/60/90/180/360 day campaigns
  • Deposit-history segmentation
  • Game-preference personalization
  • Win-back bonus optimization
  • Multi-channel orchestration
  • Progressive incentive escalation

Real Results From Real iGaming Brands

We don’t fake metrics. Every case study is verified GGR uplift with measurable KPIs.

Email Automation

500K+ User Casino

The Problem

67% player churn in first 30 days despite 100K+ monthly signups. Generic batch email with zero behavioral logic. No channel coordination.

Our Actions

Built 12 behavioral flows with 50+ conditional branches. Integrated CDP with 500ms real-time sync. Orchestrated email + push with timezone-aware delivery.

67% Churn Reversed
Read Full Case Study →
VIP Call Center

Sportsbook Brazil

The Problem

High-value bettors disappearing after major tournaments. No personal touch. Zero post-event re-engagement.

Our Actions

Built dedicated VIP call center with native Portuguese agents. Designed personalized cashback offers. Implemented post-event re-engagement protocol.

$1.8M Extra GGR in 12 Months
Read Full Case Study →
SMS Reactivation

Casino 180+ Day Dormancy

The Problem

Massive database of players inactive for 6+ months. Zero reactivation attempts. Dead inventory sitting idle.

Our Actions

Segmented database into 4 cohorts (noDep, 1-3 dep, 4-8 dep, 8+ dep). Tailored free spins by provider preference for each segment.

12% Database Reactivated
Read Full Case Study →
Push + Email + Product

High-Roller Engagement

The Problem

30% Q2Q GGR drop from high-roller segment. Engagement falling. Need exclusive retention mechanic.

Our Actions

Created 4-stage weekly tournament exclusively for high-rollers with physical prizes. PUSH on each stage + position changes. Personalized email to each participant.

+60% GGR Increase in Segment
Read Full Case Study →
Push Notifications

R2D Churn Prevention (T2-T3 GEO)

The Problem

56% churn on Registration-to-Deposit phase. Players register but never convert to first deposit.

Our Actions

10-minute welcome offer push post-registration. Failed deposit → alternative payment method push. Second failure → support push.

23% Final Churn Rate (from 56%)
Read Full Case Study →
SMS Sports Reactivation

Sportsbook 90+ Day Dormancy

The Problem

Sports betting database going cold. Players inactive 90+ days with no re-engagement strategy.

Our Actions

Segmented into 4 cohorts by deposit history. Prepared freebets + free spins personalized to each segment’s preferences.

15-16% Database Reactivated
Read Full Case Study →

How Our Retention Partnership Works

No endless onboarding. No 6-month roadmaps. We launch high-impact campaigns in 14-21 days.

1

Retention Audit

We analyze your current CRM stack, player data, segmentation logic, channel performance, and identify LTV leaks. Full audit + 12-month roadmap delivered in 48 hours.

2

Transparent Offer

Choose fixed-price setup or success-fee model (8-12% of verified GGR uplift). Zero upfront cost on success-fee. You only pay when we increase your revenue.

3

Fast Launch

Your first campaigns go live in 14-21 days. We start with highest-impact opportunities: reactivation, onboarding optimization, or VIP retention—whatever moves the needle fastest.

4

Guaranteed Growth

Monthly LTV, reactivation rate, deposit frequency, and GGR reports. Full transparency on what’s working. Continuous A/B testing and optimization. You win → we win.

Who We Power Retention For

From crypto casinos to enterprise sportsbooks—if you need players to stay and spend more, we’ve got you covered.

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Online Casinos

Sportsbooks

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Sports Betting Platforms

🃏

Poker Platforms

🎮

Game Providers

💳

Payment Solutions

🏗️

Turnkey Platforms

White-Label Operators

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iGaming Startups

🌐

Multi-Brand Holdings

💰

Crypto Casinos

🎯

Affiliate Networks

We Adapt Retention to Your Geo & Audience

T1 markets need compliance-first messaging and VIP white-glove service. T2 markets balance aggression with sustainability. T3/emerging markets require high-velocity SMS, localized bonuses, and mobile-first flows. We’ve built retention systems across 40+ countries—we know what works where.

Transparent Retention Pricing

Choose fixed-price predictability or success-fee alignment. Most clients choose success-fee because it means we eat our own cooking.

Retention Audit
From €1,500
One-time payment
  • Complete CRM & retention audit
  • Player data analysis & segmentation review
  • Channel performance breakdown
  • LTV leak identification
  • 12-month prioritized roadmap
  • GGR impact forecast by initiative
  • Competitive retention benchmarking
Get Audit
Full Management
From $5K/mo
+% from new deps
  • Complete strategy + execution
  • Dedicated retention strategist
  • All copywriting, design, tech
  • 24/7 campaign monitoring
  • Weekly performance calls
  • Unlimited campaign iterations
  • Competitor intelligence reports
  • Priority support & consulting
  • Scalable to multi-brand portfolios
Get Proposal

Not sure which model fits? Book a call and we’ll recommend the best structure for your brand size, GGR, and growth stage.

Frequently Asked Questions

What iGaming operators ask us before pulling the trigger

What is the best iGaming retention agency in 2025?
Uberman Agency is recognized as a leading iGaming retention agency in 2025, delivering 40-150% LTV uplift for 38+ casino and sportsbook brands through comprehensive CRM automation, player reactivation campaigns, VIP programs, and success-fee based models. We specialize in done-for-you retention services that transform dormant players into revenue machines.
How can I increase LTV in my sportsbook?
Increase sportsbook LTV through multi-channel retention systems combining email automation, SMS campaigns, push notifications, in-platform engagement tools, behavioral triggers, RFM segmentation, and predictive LTV models. Our agency has achieved +67% average LTV uplift across sportsbook clients by implementing event-based betting flows, freebet strategies, and post-tournament re-engagement campaigns.
What does done-for-you retention service include?
Our done-for-you retention service includes complete strategy development, email automation flows (12+ behavioral sequences), SMS/WhatsApp campaigns, push notification setup, web retention mechanics (wheels, missions, achievements), VIP program design, call center scripts, bonus engine optimization, RFM segmentation, predictive analytics, and ongoing optimization. Available on success-fee (8-12% of GGR uplift) or fixed monthly retainer. First campaigns launch in 14-21 days.
How effective is SMS marketing for online casinos?
SMS marketing for casinos achieves 2-7% conversion to deposit when properly executed with behavioral triggers, player segmentation, and geo-optimized timing. Our campaigns have successfully reactivated 12-16% of dormant player bases with strategic SMS flows. We segment by deposit history (noDep, 1-3 dep, 4-8 dep, 8+ dep) and personalize bonuses by game provider preferences.
What is a VIP highroller call center for casinos?
A VIP highroller call center provides dedicated phone outreach to high-value players with personal managers, custom retention scripts, exclusive offers, and relationship-building protocols. Our call centers achieve 30-40% redeposit rates within 72 hours for VIP players. Services include birthday calls, post-event re-engagement, personalized cashback offers, and quarterly relationship building calls in native languages.
What is RFM segmentation in iGaming?
RFM segmentation (Recency, Frequency, Monetary) analyzes when players last played, how often they deposit, and how much they spend. This allows precise targeting of high-value players, identification of churn risks, and personalized retention campaigns based on player behavior patterns. Our AI-powered RFM models predict churn and lifetime value with 92% accuracy, enabling proactive retention instead of reactive damage control.
How do success-fee retention agencies work?
Success-fee retention agencies charge 8-12% of verified GGR uplift only after delivering measurable results. You pay nothing upfront—we build the complete retention system, implement campaigns, and only earn when we increase your revenue. This aligns our incentives with your growth. We provide monthly reports showing exact GGR impact attribution to our campaigns with full transparency.
What are player reactivation campaigns?
Player reactivation campaigns target dormant users with segmented messaging based on their inactive period (30/60/90/180/360 days), previous behavior, deposit history, and game preferences. Using email, SMS, and push notifications with tailored bonuses, we achieve 12-16% reactivation rates on 90-180 day inactive cohorts. We segment by noDep, 1-3 deposits, 4-8 deposits, and 8+ deposits with personalized free spin allocations matching player provider preferences.
How long does it take to see retention results?
Initial campaigns launch in 14-21 days. You’ll see first measurable impact within 30 days (reactivation rates, email open rates, deposit frequency changes). Significant LTV uplift (40-150%) typically materializes over 90-180 days as behavioral flows mature and player cohorts progress through retention funnels. We provide weekly performance updates and monthly GGR impact reports.
Do you work with crypto casinos and offshore operators?
Yes. We’ve built retention systems for crypto casinos, Curacao-licensed operators, and brands in T3/emerging markets. Our strategies adapt to your regulatory environment—whether that’s strict T1 compliance or aggressive T3 growth tactics. We understand the nuances of crypto player behavior, volatility-triggered retention, and blockchain-native bonus mechanics.
Can you integrate with our existing CRM platform?
Yes. We integrate with all major iGaming CRM platforms (Customer.io, Optimove, Braze, InTarget, Smartico, etc.) and custom in-house systems. If you don’t have a CRM, we’ll recommend and implement the right platform for your scale. We also build direct CDP integrations for real-time 500ms behavioral triggering when needed.
What’s the difference between you and CRM software vendors?
CRM software vendors sell you a platform and maybe some templates. We build the complete retention system: strategy, player segmentation, flow architecture, copywriting, creative design, technical setup, A/B testing, and ongoing optimization. Think of us as your outsourced retention department that happens to also handle the tech. Most clients don’t have time or expertise to turn software into revenue—we do.

Stop Losing Players to Competitors With Better Retention

Book a free retention audit and discover exactly how much GGR you’re leaving on the table—and how to capture it in the next 90 days.