Copyright © 2025 by Uberman Agency. All Rights Reserved.
Copyright © 2025 by Uberman Agency. All Rights Reserved.
Drive real player acquisition through authentic X campaigns. Compliance-first approach for casinos, sportsbooks & crypto platforms.
Generic influencer campaigns fail because most agencies treat X like Instagram. Real-time gambling conversations demand platform-native strategies.
You’re partnering with lifestyle creators who post generic casino content. Their audiences don’t convert because they lack gambling expertise and community trust.
X’s gambling ad restrictions are strict—one wrong post triggers account warnings. Most influencers don’t understand jurisdiction-specific regulations or responsible gambling requirements.
Influencers post content, you see engagement metrics, but actual player acquisition is a black box. No attribution, no CPA data, no way to optimize spend.
X rewards real-time engagement and threaded conversations, not polished promo posts. Your campaigns flop because they’re optimized for Instagram, not X’s unique mechanics.
You’re paying $5K-20K per macro influencer post when micro-influencers (10K-50K followers) deliver 3-5x higher engagement and 40% lower CPA in gambling niches.
Sports betting campaigns need real-time activation during tournaments. By the time your agency coordinates influencers, the event is over and opportunity is lost.
We don’t run generic influencer campaigns—we architect X-specific strategies that leverage platform mechanics, gambling communities, and compliance frameworks.
We recruit from gambling-focused X communities, not generic influencer databases. Our network includes:
X rewards narrative depth, not single-post promos. We create:
Every campaign passes our 3-layer compliance review:
Sportsbooks win on timing. We execute:
We track every signup and deposit back to specific influencers:
Influencer campaigns seed your brand’s X presence:
We leverage X’s unique features—threads, Spaces, real-time engagement—to create campaigns that feel native, not like ads.
Long-form storytelling about platform features, player journeys, and strategy breakdowns. Average 15-25 tweets per thread, 3-5% engagement.
Live audio sessions hosted by influencers discussing betting strategies, game releases, or Q&As with your team. 200-500 live listeners per Space.
Live-tweeting during sports events with bet placements and outcomes. Captures moment marketing when audiences are most engaged.
Infographics comparing odds, game RTPs, or platform features. High shareability drives secondary reach beyond influencer’s followers.
Short gameplay highlights, big win reactions, or tutorial videos. X’s native video player drives 2-3x higher engagement than external links.
Influencers actively reply to audience questions about your platform, creating organic conversations that build trust and answer objections.
From influencer vetting to performance optimization, we handle end-to-end execution so you focus on player experience.
We analyze your target demographics, competitive landscape, and key X communities. Identify which influencers reach your ideal players (geographic markets, game preferences, spending behavior).
Screen candidates for audience authenticity (bot detection), engagement quality (reply depth, not just likes), compliance history (no past platform violations), and content alignment (gambling expertise, brand fit). Present shortlist of 10-20 vetted creators.
Develop campaign messaging, content calendar (timing aligned to sports seasons/product launches), compliance guardrails (prohibited claims, required disclosures), and tracking infrastructure (promo codes, UTM links). Influencers receive detailed creative briefs, not generic “post about us” requests.
Influencers create authentic content—we review for compliance, not creative control. Ensure responsible gambling messaging, FTC disclosure, platform policy adherence, and factual accuracy (no exaggerated win rates). 24-48 hour approval turnaround.
Posts go live according to campaign calendar. We monitor engagement in real-time, respond to audience questions (via influencer or your brand account), amplify high-performing content (retweets, quote tweets), and pause underperforming influencers mid-campaign if needed.
Weekly reports include influencer-level CPA, engagement metrics, player LTV (30/60/90-day retention), content performance by format (threads vs. single tweets vs. Spaces), and budget reallocation recommendations. Optimize ongoing campaigns based on data.
How authentic player stories from 12 X influencers across Poland, Romania, and Ukraine generated 680 new deposits in 30 days.
X audience demographics vary by vertical—we tailor influencer selection and content strategy to your specific market.
Book a strategy call to discuss your campaign goals. We’ll audit your current X presence and recommend influencer partnerships tailored to your vertical.
Copyright © 2025 by Uberman Agency. All Rights Reserved.