Copyright © 2025 by Uberman Agency. All Rights Reserved.
Copyright © 2025 by Uberman Agency. All Rights Reserved.
We connect casinos, sportsbooks, and platforms with trusted local influencers who drive real player acquisition and trust in Australia and New Zealand. No fake followers. No banned accounts. Real results.
Book a Free ConsultationAustralian and New Zealand players are some of the most skeptical audiences in iGaming. Generic influencer campaigns fail because they don’t understand local culture, sports passion, and trust dynamics.
International influencers don’t understand Australian and New Zealand sports culture. AFL, NRL, cricket, and horse racing require local knowledge that global creators simply don’t have.
85% of Australian and New Zealand players use mobile devices, but most influencer content is desktop-optimized. This creates friction that kills conversion before players even see your offer.
Australian players spot fake reviews instantly. Generic sponsored posts get ignored because they lack the no-nonsense, authentic approach that resonates with local audiences.
Posting during European hours when Australian fans are asleep. Missing peak engagement around weekend sports events. Poor timing destroys campaign performance.
Over-investing in Facebook while missing opportunities on Twitch for casino streams and TikTok for sports betting tips. Each platform requires different strategies and creators.
Working with expensive macro-influencers who deliver low-quality players that churn within days. The math simply doesn’t work for sustainable growth in competitive AU/NZ markets.
Our approach is rooted in deep local market knowledge. We don’t just find influencers—we find trusted voices in Australian and New Zealand sports and gaming communities who genuinely connect with your target audience.
We focus on micro-influencers (10K-50K followers) who have built genuine relationships with their audiences through consistent, authentic content around AFL, NRL, cricket, and casino gaming. This delivers 3.2x higher ROI than celebrity campaigns.
We build campaigns around genuine sports passion, not just betting odds. AFL and NRL content drives 65% higher engagement than generic casino promotions.
All influencer content and landing pages are designed specifically for mobile-first Australian and New Zealand players with seamless deposit flows.
Different strategies for Twitch casino streams, TikTok sports betting tips, Instagram community building, and Telegram VIP groups.
We vet creators based on audience quality, comment sentiment, and conversion history—not just follower counts.
End-to-end influencer marketing tailored specifically for Australian and New Zealand iGaming operators, sportsbooks, game providers, and payment platforms.
We connect sportsbooks with trusted AFL, NRL, cricket, and horse racing influencers across Australia and New Zealand who drive real betting behavior.
Partnering with trusted Twitch and YouTube casino streamers in Australia and New Zealand to build authentic player communities through live gameplay and big win content.
Leveraging Australia’s and New Zealand’s most trusted micro-influencers on TikTok and Instagram to build genuine player trust and acquisition through authentic, mobile-optimized content.
Connecting game providers, payment platforms, and tech companies with influencers who speak to operators and decision-makers in the Australian and New Zealand markets.
Each platform requires different strategies and creator types. We optimize for where Australian and New Zealand players actually engage.
Dominant for live casino streams and slots content. Australian viewers prefer authentic gameplay over scripted content.
Learn More →Rapid growth for sports betting tips and short-form casino content. Perfect for reaching mobile-first Australian players.
Learn More →Essential for long-form casino reviews, slots analysis, and sports betting strategy content. High trust factor in AU/NZ markets.
Learn More →Critical for brand trust and community building. Australian players value authentic behind-the-scenes content over polished ads.
Learn More →Growing rapidly for private betting groups and crypto casino communities. High engagement with dedicated Australian and NZ players.
Learn More →Vital for sports cappers and real-time betting analysis. Where Australian tipsters build their reputation and following.
Learn More →From casino operators to payment providers, we tailor influencer strategies for every player in the ecosystem.
Build trust and player acquisition through authentic Twitch streamers and slots reviewers who resonate with Australian players.
Connect with AFL, NRL, cricket, and horse racing influencers who drive real betting behavior around major Australian and NZ events.
Launch new slots and table games through trusted casino streamers and reviewers who influence operator decisions across Australia and NZ.
Build credibility with local payment methods (POLi, BPAY) through influencers who discuss payment reliability and speed in Australian contexts.
Position your platform as the go-to solution through industry analysts and technology reviewers trusted by Australian operators.
Tap into Australia’s growing esports scene with influencers who cover local tournaments and international competitions that matter to Australian fans.
We helped a new sportsbook launch in Australia by partnering with 12 local AFL and NRL micro-influencers (10K-50K followers) who created authentic sports content. The campaign built trust through genuine sports passion, not direct promotion, resulting in 150+ quality player acquisitions on a $5K budget.
Read Our LATAM Case Study →Message us directly on Telegram for a fast, no-BS consultation about your Australia or New Zealand influencer strategy.
Message Us on TelegramReal questions from iGaming operators and platforms, answered with our no-fluff approach.
Australian players are highly skeptical of obvious advertising and celebrity endorsements. Micro-influencers (10K-50K followers) in the AFL, NRL, and cricket communities have built genuine trust with their audiences through consistent, authentic content. Our campaigns show 3.2x higher conversion rates and 40% lower CPA when working with trusted local micro-influencers versus international celebrities with larger followings. Australians value authenticity over fame—especially in gambling contexts where trust is everything.
In Australia, AFL (Australian Football League) and NRL (National Rugby League) dominate betting engagement, followed by cricket (especially during the Big Bash League and international matches). In New Zealand, rugby union (particularly the All Blacks) and cricket drive the highest betting volumes. Horse racing maintains strong engagement across both markets, especially during major events like the Melbourne Cup and Auckland Cup. We time campaigns around these key sporting events to maximize player acquisition and engagement.
Mobile optimization is absolutely critical. Over 85% of gambling activity in Australia and New Zealand happens on mobile devices. Our influencer content is specifically designed for mobile-first consumption, with vertical video formats, mobile-optimized landing pages, and frictionless deposit flows that work seamlessly on smartphones. Influencers who create content specifically for mobile audiences see 2.5x higher conversion rates than those using desktop-optimized formats. We test every campaign on multiple mobile devices before launch to ensure seamless player experiences.
Absolutely. We help game providers, payment platforms, and tech companies connect with influencers who speak to operators and decision-makers in Australia and New Zealand. This includes partnerships with respected industry analysts, platform reviewers, and technology-focused content creators who influence purchasing decisions in the B2B iGaming space. One payment provider client saw a 300% increase in operator inquiries after our targeted influencer campaign with trusted industry voices. B2B iGaming requires different messaging than B2C—we focus on ROI, reliability, and operator-specific pain points.
Book a free 30-minute strategy call and get a free Australia/NZ market assessment (Value $1,500). We’ll show you exactly which influencers, platforms, and strategies will drive real player acquisition for your brand.
Book Your Free ConsultationCopyright © 2026 by Uberman Agency. All Rights Reserved.