Authentic TikTok Influencer Marketing for iGaming

Stop wasting budget on fake followers. We find, vet, and manage real TikTok creators who build trust and drive player acquisition for casinos, sportsbooks, and the entire iGaming ecosystem—safely and effectively.

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150+
TikTok Creators Vetted
12
GEOs Covered
78%
Authentic Engagement Rate
4.2x
Avg. ROI vs. Macro

Why TikTok Influencer Campaigns Fail in iGaming

TikTok is a goldmine for iGaming, but its strict policies and inauthentic creators make it a minefield for brands.

Policy Violations & Account Bans

Direct gambling promotion gets your brand and the influencer banned. You need a nuanced, compliance-safe strategy that focuses on culture, not just conversion.

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Fake Followers & Bots

Many “gaming” creators have inflated follower counts from bots. Their content gets views but zero real players, wasting your entire budget on vanity metrics.

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Wrong GEO, Wrong Audience

An influencer with a global English-speaking audience won’t convert in Colombia or Vietnam. You need creators deeply embedded in your specific target market’s culture.

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B2B Blind Spot

Game providers and payment platforms struggle to find creators who speak to operators, not just end-players. The B2B iGaming influencer landscape is entirely different.

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Macro vs. Micro Confusion

In emerging markets, micro-influencers (10K-50K) build far more trust than celebrities. A macro-influencer with millions of followers often has a much lower ROI for player acquisition [[16]].

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Transactional, Not Relational

One-off posts don’t build brand trust. iGaming requires long-term relationships where creators authentically integrate your brand into their community narrative.

We Build Trust, Not Just Traffic

Our approach is rooted in our deep iGaming expertise. We don’t just find influencers; we find the right storytellers for your brand in your specific market, ensuring their content feels genuine and drives real business results.

Authenticity-First Vetting

We analyze audience quality, comment sentiment, and content history to find truly authentic creators, not just those with big numbers.

Geo-Specific Creator Network

From LatAm football fans to Asian esports communities, we have a network of local creators who understand their audience’s cultural nuances.

Compliance-Safe Frameworks

We develop content strategies that build brand awareness by focusing on gaming culture, sports passion, and community—never direct betting calls-to-action.

B2B & B2C Expertise

We serve the entire iGaming ecosystem, from operators and affiliates to game providers and payment solutions, with tailored influencer strategies.

Proof: 150+ Players from a $5K Micro-Influencer Campaign

We helped a new sportsbook launch in Colombia by partnering with 12 local micro-influencers (10K-50K followers) who created authentic football content. The campaign was built on cultural connection, not direct promotion, and resulted in 150+ quality player acquisitions on a tiny budget.

Read the Full Colombia Case Study →

Our TikTok Influencer Services for Every iGaming Stakeholder

We tailor our approach to your specific role in the iGaming value chain.

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For Casinos & Sportsbooks

Build player acquisition and brand trust in new or existing markets with a mix of nano, micro, and macro influencers.

  • Geo-specific creator sourcing (LatAm, Asia, etc.)
  • Retention-focused long-term ambassador programs
  • A/B testing of content formats for maximum conversion
  • Full compliance-safe campaign management
  • Performance tracking from click to first deposit
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For Game Providers & Aggregators

Get your new slots and table games in front of the right streamers and reviewers who influence operator buying decisions.

  • B2B influencer identification & outreach
  • Game review and demo coordination
  • Content creation for operator-focused channels
  • Building credibility in new game verticals
  • Strategic partnerships with key opinion leaders
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For Platforms & Payment Solutions

Position your B2B tech as the go-to solution by partnering with creators who discuss platform performance and payment reliability.

  • Targeting creators who review platform UX
  • Strategic content around payment speed & success rates
  • Thought leadership campaigns for your executives
  • Demonstrating your solution in real operator workflows
  • Building trust in complex technical offerings

Have a specific campaign idea or urgent question? We’re available for a quick chat on Telegram.

Message Us on Telegram

Your TikTok iGaming Questions, Answered

How do you find TikTok influencers for casino and sportsbook brands?

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We don’t rely on public databases. We use a combination of proprietary research, community monitoring, and our network to find authentic creators whose content aligns with the iGaming industry, focusing on audience quality and geo-specific relevance over follower count.

Can you run TikTok influencer campaigns in grey markets?

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Yes, and it’s our specialty. We’ve successfully executed campaigns in complex markets like Colombia, Argentina, and Brazil. Our strategy focuses on local micro-influencers who create authentic, culturally-relevant content around sports and gaming culture, not direct betting promotion, as shown in our Colombia case study.

Do you work with B2B iGaming companies like game providers or payment platforms?

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Absolutely. We help B2B iGaming companies build credibility and reach their target audience (operators) through strategic partnerships with key opinion leaders, streamers, and content creators who review and recommend new tech and solutions in the space.

How do you ensure the campaign is compliant with TikTok’s policies?

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We never create content that directly promotes gambling or betting. Instead, we build campaigns around related passions like football culture, esports, or gaming entertainment. The brand is integrated organically as a part of the creator’s lifestyle, which is the only sustainable and safe way to build presence on TikTok for iGaming brands.

Ready to Build Authentic Trust on TikTok?

Stop guessing and start growing with a data-driven, compliance-safe TikTok influencer strategy built by iGaming experts.

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