Paid Ads & Media Buying for iGaming and Gaming
Every major ad platform, run by a team that already knows how gambling and gaming certification actually works.
We plan, launch and manage paid campaigns across search, social, display and programmatic for casino operators, sportsbooks, game providers and adjacent verticals. One team handling every platform means one consistent read on what’s actually working, instead of five vendors each reporting their own version of success.
Quick answer: Uberman runs paid media across Google Ads (Search, PPC and Display Network), Meta Ads, TikTok Ads, X Ads, Telegram Ads, programmatic DSPs like Moloco and Unity Ads, and emerging AI-platform placements including ChatGPT Ads, for casino, sportsbook, game provider and adjacent brands.
This is a budget-based media buying service. We buy ad inventory with a client’s spend across the platforms below and report on what that spend returns. We are not an affiliate network, and we do not run on a revenue-share or CPA basis for advertising. If a vendor promises paid traffic in exchange for a cut of deposits with no upfront spend, that’s a different business model from what’s described on this page.
Where the budget actually goes
Google Ads
Search campaigns, PPC and the Google Display Network. Certification is country-specific under Google’s gambling and games policy, and we handle the application and licensing documentation as part of setup.
Meta Ads
Facebook and Instagram campaigns built around whichever creative format and targeting actually clears review in a given market.
TikTok Ads
TikTok opened its ad policy to online casino and social casino content during 2026, and now allows prediction market advertising in a growing list of markets, subject to certification through a TikTok sales representative.
X Ads
Standard advertising campaigns on X, run through X’s certification process for gambling and gaming content in eligible markets.
Telegram Ads
Native Telegram Ad placements alongside the broader channel seeding and community work covered on our Telegram marketing page.
Programmatic (Moloco, Unity Ads, GDN)
Machine-learning DSPs like Moloco and Unity Ads for app install and re-engagement campaigns, plus the Google Display Network for broader banner and native reach. Moloco specifically lists iGaming and prediction markets as a supported vertical.
Display & Banner Networks
Static and video banner placements across ad-supported publisher networks, typically layered under search and social for reach and retargeting.
ChatGPT Ads and other AI-platform placements
OpenAI’s self-serve Ads Manager now runs contextual ad placements inside ChatGPT for free and Go-tier users across multiple markets. We treat this as one more channel in the mix, evaluated the same way as any other platform, and expect other AI assistants to open similar ad products soon.
Sources: Google’s Gambling and Games advertising policy, TikTok’s 2026 online casino and prediction market policy updates, Moloco’s iGaming and prediction market ads page, OpenAI’s ChatGPT Ads platform.
Search, display and programmatic solve different problems
| Format | What it’s for |
|---|---|
| Search & PPC | Capturing people already searching for a brand, a game, or a specific bonus term, right when intent is highest |
| Display & banner | Broad reach and retargeting across publisher networks and the Google Display Network |
| Social ads | Native placements inside Meta, TikTok and X feeds, built around video and short-form creative |
| Programmatic (DSP) | Automated, real-time bidding across thousands of apps and sites, strong for app installs and win-back campaigns |
The same buying infrastructure, tuned per vertical
Casino & Betting Operators
Search, social and display built around deposit and registration intent, paired with our broader operator services.
Game & Slot Providers
Programmatic and social campaigns tuned to portfolio launches and new-market pushes, alongside our game provider services.
Prediction Markets
A fast-growing category, already a named vertical on DSPs like Moloco, with its own emerging rules across TikTok and X.
Forex & Trading Platforms
The same deposit-intent search and social logic used in gambling, adapted for trading app acquisition and compliance requirements.
Gaming & Esports-Adjacent Brands
Programmatic and social campaigns for studios and platforms operating around competitive gaming culture.
Skin Marketplaces
Paid social and display for case-opening and skin-trading platforms, run around the same streamer and community channels they already use.
Real media buying results we’ve documented
Programmatic vs Meta across three regions
The same channel test run in Africa, CIS and Tier 1 Europe found programmatic beating Meta on cost per acquired player every time, with the gap ranging from roughly 12% to 36% depending on the market.
Africa case → CIS case → Tier 1 case →From certification to reporting
Handle certification and compliance first. Google, Meta, TikTok and X each require their own gambling or gaming certification. We manage the application process so it doesn’t stall a launch.
Pick the platform mix for the actual audience. Not every vertical or market needs the same five platforms. We build the mix around where the target player or trader actually spends time.
Launch with real budget, not a token test. Paid media works best with enough spend to gather signal fast, and we scope campaigns accordingly.
Report on cost per result, not vanity metrics. Cost per registration, cost per deposit and blended CPM across the full platform mix, not impressions alone.
What clients ask before starting
Is Uberman an affiliate network or a paid media buying agency?
A paid media buying agency. We buy ad inventory with a client’s budget across platforms like Google Ads, Meta, TikTok, X, Telegram and programmatic DSPs, and we report on what that spend returns. We do not run on a revenue-share or CPA model, and we are not an affiliate network sending traffic in exchange for a cut of deposits.
Can you run Google Ads for an online casino or sportsbook?
Yes, in markets where Google’s gambling and games certification allows it. Google requires a separate certification for each country you target, plus proof of a valid local gambling license where one is required. We handle the certification process and campaign structure so a client doesn’t have to learn Google’s compliance requirements from scratch.
Which platforms do you actually run paid campaigns on?
Google Ads, including Search, PPC and the Google Display Network, Meta Ads, TikTok Ads, X Ads, Telegram Ads, programmatic DSPs such as Moloco and Unity Ads, and newer AI-platform ad placements including ChatGPT Ads. The mix depends on the vertical, the market and where the audience actually spends time.
Do you only run paid media for casino and sportsbook brands?
No. The same media buying infrastructure runs for game and slot providers, prediction market platforms, forex and trading brands, gaming and esports-adjacent companies, and skin marketplaces. Each vertical needs a different platform mix and creative approach, but the underlying buying and reporting process is the same.
What’s the difference between programmatic, display and social paid ads?
Programmatic buying, through DSPs like Moloco and Unity Ads, automatically bids on ad inventory across thousands of apps and sites in real time, often used for app install and re-engagement campaigns. Display and banner ads run on networks like the Google Display Network, showing static or video creative across publisher sites. Social ads run natively inside platforms like Meta, TikTok and X, blending into the feed rather than sitting alongside it.
Have a media budget and not sure where it should go?
Tell us the vertical, the markets and the budget you’re working with. We’ll map the platform mix and handle the certification, not just hand you a generic media plan.