Copyright © 2025 by Uberman Agency. All Rights Reserved.
Copyright © 2025 by Uberman Agency. All Rights Reserved.
You know what? Most iGaming projects fail not because of bad games or poor marketing—they fail because operators choose the wrong foundation from day one.
I’ve been in this industry for 15+ years, and I can tell you: platform selection, concept development, and policy design aren’t just checkboxes. They’re what separates profitable businesses from expensive mistakes.
At Uberman, we approach turnkey iGaming project launches differently. We don’t create generic setups based on templates. We build custom, profitable casino and sportsbook operations designed for your specific market conditions and business goals.
Quick teaser: Our last casino launch hit profitability in 4 months with 35% higher retention than market average. Keep reading to see how.
Look, I’ll be direct with you. After watching hundreds of launches—successful ones and spectacular failures—there’s a pattern.
68% of new iGaming operators fail within their first year. Not because they lack funding. Not because their games are bad. They fail because their foundation was wrong from the start.
Think about it: you wouldn’t build a house without understanding the soil conditions, right? Same logic applies here. Platform choice, market positioning, policy structure—these decisions impact everything that comes after.
From my experience working with 50+ launches across different markets, here’s what actually drives success:
The challenge gets even more complex when you’re targeting multiple jurisdictions. Regulated markets, grey territories, emerging economies—each has different player expectations, regulatory requirements, and competitive dynamics.
But here’s what most consultants won’t tell you: beautiful presentations don’t build profitable businesses. The difference between a good-looking project and a money-making one comes down to understanding real market conditions and player psychology.
That’s why we take a different approach.
We don’t work from templates or copy what worked five years ago. Every project is unique, and we treat it that way.
We start by analyzing your specific business objectives and target markets. For platform selection, we evaluate 15+ critical factors: game portfolio quality, payment processing capabilities, bonus engine flexibility, technical performance, customization options, and licensing compatibility. We're platform-agnostic, which means we recommend what's best for your business.
Next, we develop a distinctive positioning strategy for your brand. This isn't about creating another "premium casino" or "best sportsbook"—it's about finding your unique angle in the market. We analyze your target audience, competitive gaps, and market opportunities to create a concept that gives players a real reason to choose you over alternatives.
We design complete operational policies that actually work in practice:
- VIP program
- Bonus program
- Risk management protocol
- Compliance policy
These aren't generic templates. Each policy is custom-designed based on your business model and market requirements.
Our design team creates a comprehensive visual identity that builds recognition and drives conversion. This includes logo design, UI/UX principles, color systems, typography, and promotional materials. We also produce a complete set of banners optimized for different channels and player segments. Not just pretty graphics—banners that actually convert.
Finally, we manage the entire implementation process. We coordinate between platform providers, design teams, content creators, and your operational staff to ensure everything runs smoothly.Our project management methodology ensures every detail is covered, from technical setup to staff training.
Complete visual identity development including logo design, brand guidelines, UI/UX principles, and marketing materials. We also create banner designs optimized for different acquisition channels.
We oversee the entire technical setup process, coordinating between all vendors and ensuring proper integration. This includes platform configuration, payment gateway setup, and game integration.
We provide comprehensive training for your operational team and create detailed documentation for all processes and procedures.
We support your launch process and provide initial optimization recommendations based on early performance data.
We develop comprehensive policies covering VIP programs, bonus systems, risk management, compliance procedures, and payment processing workflows. Everything documented and ready for implementation.
We evaluate leading casino platforms and sportsbook providers based on your specific requirements. We handle the entire vendor selection process, including contract negotiations. Our industry relationships often result in better terms than you'd get directly.
We create your market positioning, value proposition, and brand strategy. This includes target audience definition, competitive differentiation, and messaging frameworks that actually resonate with players.
The situation: Investment group wanted to launch multiple casino brands but had zero iGaming experience.
• Developed distinct brand positioning for each property while maintaining operational efficiency
• Created custom VIP programs with 5 tiers optimized for different player segments
• Designed unified back-office system with custom reporting dashboards
• Launched casino 2 brands in 3 different GEO in 4 months
Achieved 40% lower acquisition costs vs. industry benchmarks
• Reached operational profitability within 6 months
• Established 35% higher retention rates than market average
Want to achieve the same result?
The situation: Media company with strong audience wanted to enter sports betting but had no gambling industry knowledge.
• Selected tier-1 sportsbook platform and negotiated favorable terms
• Developed market-specific strategies for 3 different territories
• Created comprehensive bonus policy optimized for sports bettors
• Implemented cross-selling between media content and betting products
• Successfully launched across 3 target markets
• Converted 12% of existing media audience to betting customers
• Generated €8.5M betting turnover in first 6 months
• Built sustainable acquisition channels with 60% retention rate
Want to achieve the same result?
We evaluate platforms based on 15+ factors specific to your business: game selection, payment processing, marketing tools, bonus flexibility, technical performance, customization options, licensing compatibility, and scalability. Unlike many consultants who push specific vendors, we're completely platform-agnostic.
Most turnkey providers simply resell white-label solutions. We approach each project as a unique business with specific requirements. Our team has actually operated successful casino and sportsbook businesses, so we understand what works in practice, not just theory.
Three months from initial planning to launch. This includes strategic development, platform selection, policy creation, design development, technical implementation, and testing. We can sometimes accelerate elements for urgent opportunities, but we never compromise on foundation quality.
We provide comprehensive guidance on licensing requirements and develop compliance-focused policies. While we don't directly apply for licenses, we work with specialized legal partners and ensure your business is built on a compliant foundation.
Most clients continue working with us on optimization, new market expansion, and strategic development. We offer flexible support packages covering CRM strategy, bonus campaigns, conversion optimization, and market entry.
We create custom policies based on detailed analysis of your target demographics, competitive landscape, and business objectives. No generic templates—everything is optimized for player lifetime value in your specific markets.
Our comprehensive approach doesn’t create another generic casino or—we build distinctive, profitable iGaming businesses designed for sustainable growth in your target markets.
Whether you’re a first-time operator, an established brand expanding into gambling, or an experienced player launching a new concept, we have the expertise to transform your vision into reality.
Copyright © 2025 by Uberman Agency. All Rights Reserved.