What is a brand audit and why does it matter for casinos?

A brand audit is a comprehensive evaluation of your brand's health across all touchpoints - from visual identity and messaging to market positioning and player perception. For casinos and sportsbooks, strong brands reduce CAC by 40-60% and increase LTV by 2-3x. Most operators lose millions by ignoring brand fundamentals.

How accurate is this brand audit calculator?

This calculator is based on our proprietary framework used in 50+ successful iGaming brand audits. It evaluates 8 key brand dimensions with weighted scoring based on real market impact data. While a full professional audit includes deeper competitive analysis and player research, this tool provides accurate directional insights in minutes.

What brand score should I aim for?

Scores: 80-100 (Excellent) - Market leaders like Bet365, DraftKings level. 60-79 (Good) - Solid foundation, needs optimization. 40-59 (Needs Work) - Significant gaps affecting performance. Below 40 (Critical) - Brand is actively hurting business. Most new operators score 35-55.

Free iGaming Brand Audit Calculator | Casino Brand Health Check Tool

Real Brand Audit Results

How strategic brand improvements transformed performance for these operators

European Crypto Casino – Brand Score: 38 → 82

Started with generic positioning and inconsistent visuals. After comprehensive brand strategy and identity redesign based on audit recommendations.

-43%

CAC Reduction

+67%

Brand Recognition

2.4x

LTV Increase

LatAm Sportsbook – Brand Score: 52 → 78

Had solid foundation but lacked cultural adaptation and clear differentiation. Audit revealed positioning gaps and visual inconsistencies.

+89%

Market Share

-31%

Churn Rate

+124%

Organic Traffic

Asian White Label – Brand Score: 29 → 71

Generic white label struggling with player retention. Brand audit identified critical gaps in positioning and cultural relevance.

3.2x

Conversion Rate

+156%

Player Retention

-52%

Support Tickets

Want a Professional Brand Audit?

Get a comprehensive 50-point brand audit with competitive analysis, player research, and detailed strategic recommendations from our team.

Book Strategy Call

Related Resources:

Casino Branding Services Brand Positioning Guide Top Brand Case Studies

Follow US:

Free iGaming Brand Audit Calculator

Brand Assessment Questions

Real Brand Audit Results

European Crypto Casino – Brand Score: 38 → 82

LatAm Sportsbook – Brand Score: 52 → 78

Asian White Label – Brand Score: 29 → 71

Want a Professional Brand Audit?

Get Connected

Navigation

Contact Us